Monday, February 6, 2017

Some Iconic Names of Real Estate

Let’s try to go through the life & Business history of some of the persons who changed the Real Estate, created a name for themselves and took the Real Estate to the heights where it is today.

1. Donald Trump 

Business Leader, Reality Tycoon, Next USA President, Television Star 
Companies:
-    Chairman & President of Trump Organization;
-    Chairman of Trump Plaza, LLC;
-    Chairman Of Trump Atlantic City Associates
Net Worth: USD 7 Bn.
He got elected as President of USA as Republican Party nominee. Donald Trump is a billionaire Real Estate mogul and television personality.
His Famous Quote:
“Going through tough times is a wonderful thing, and everybody should try it. Once.”
Synopsis
Real Estate developer Donald John Trump was born June 14, 1946, in Queens, New York. In 1971 he became involved in large, profitable building projects in Manhattan. In 1980, he opened the Grand Hyatt, which made him the city's best known and most controversial developer. In 2004 Trump began starring in the hit NBC reality series The Apprentice, which also became an offshoot for The Celebrity Apprentice. In 2015 Trump announced his candidacy for president of the United States and shortly after the first Republican debate became the party's front-runner & got elected as next President of States.
Early Life and Education
Donald John Trump was born on June 14, 1946, in Queens, New York, the fourth of five children of Frederick C. and Mary MacLeod Trump. Frederick Trump was a Builder and Real Estate developer who came to specialize in constructing and operating middle-income apartments in Queens, Staten Island and Brooklyn. Donald was an energetic, assertive child, and his parents sent him to the New York Military Academy at age 13, hoping the discipline of the school would channel his energy in a positive manner. 
Trump did well at the academy, both socially and academically, rising to become a star athlete and student leader by the time he graduated in 1964. He then entered Fordham University and two years later transferred to the Wharton School of Finance at the University of Pennsylvania, from which he graduated in 1968 with a degree in economics.

Business Career
Trump began his career at his father's real estate company, Elizabeth Trump and Son, which focused on middle-class rental housing in the New York City, boroughs of Brooklyn, Queens, and Staten Islands. One of Trump's first projects, while he was still in college, was the revitalization of the foreclosed Swifton Village apartment complex in Cincinnati, Ohio, which his father had purchased for $5.7 million in 1962.
Trumps became involved in the project and with a $500,000 investment, turned the 1,200-unit complex's occupancy rate from 34% to 100%. In 1972, the Trump Organization sold Swifton Village for $6.75 million.
In 1971, Trump moved to Manhattan and became involved in larger building projects and used attractive architectural design to win public recognition. Trump initially came to public attention in 1973, when he was accused by the Justice Department of violations of the Fair Housing Act in the operation of 39 buildings.

Trump in turn accused the Justice Department of targeting his company because it was a large one, and to force it to rent to welfare recipients. Trump settled the charges in 1975, saying he was satisfied that the agreement did not "compel the Trump organization to accept persons on welfare as tenants unless as qualified as any other tenant."

Trump made plans to acquire and develop the old Penn Central for $60 million with no money down. Later, with the help of 40-year tax abatement from the New York City government, he turned the bankrupt Commodore Hotel into the Grand Hyatt and created The Trump Organization.

New York City had a plan to build the Javits Convention Center on property for which Trump held a right-to-buy option. Trump estimated his company could have completed the project for $110 million but the city rejected his offer and Trump received a broker's fee on the sale of the property instead.

Repairs on The Wollman Rink in Central Park(built in 1955) were started in 1980 with an expected 2½-year construction schedule but were nowhere near completion by 1986. Trump took over the management of the project, at no cost to the city, and completed it in three months for $1.95 million, which was $750,000 less than the initial budget.

In 1988, Trump acquired the Taj Mahal Casino in a transaction with Merv Griffin and Resort International which led to mounting debt, and by 1989, Trump was unable to meet loan payments. Although he shored up his businesses with additional loans and postponed interest payments, by 1991, increasing debt brought Trump to business bankruptcy. 

Banks and bond holders had lost hundreds of millions of dollars, but opted to restructure the debt. The Taj Mahal Casino emerged from bankruptcy on October 5, 1991, with Trump conceding 50 percent ownership in the casino to the original bondholders in exchange for lowered interest rates on the debt and more time to pay it off. 

He also sold his financially challenged Trump Shuttle Airline and his 282-foot mega yatch, the Trump Princess. The late 1990s saw a resurgence in Trump's financial situation. The will of Trump's father, who died in 1999, divided an estate estimated at $250–$300 million equally among his four surviving children.

In 2001, Donald Trump completed Trump World Tower a 72-story residential tower across from the UN Headquarters. Also, he began construction on Trump Palace, a multi-building development along Hudson River.

Trump owns commercial space in Trump International Hotel & Tower, a 44-story mixed-use (hotel and Condominium) tower on Columbus Circle. Trump owns several million square feet of prime Manhattan real estate.

Without personal capital investment, Trump has licensed his name and image for the development of many real estate projects, including  Trump International Hotel & Towers in- Honolulu, Chicago & Toronto and Trump Tower- Tampa. At least two Trump-branded real estate projects have gone into foreclosure.

In 2015, Forbes estimated his net worth at $4 billion. In June 2015, Business Insider published a June 30, 2014, financial statement supplied by Trump. The statement reflects his net worth as $8.7 billion. Of that amount, $3.3 billion is represented by "Real Estate Licensing Deals, Brand and Branded Developments", described by Business Insider as "basically [implying] that Trump values his character at $3.3 billion." 

In July 2015, the Federal election regulators released new details of his wealth and financial holdings when he became a Republican presidential candidate.

Business ventures and investments
The Trump Organization owns, operates, develops and invests in real estate around the world such as Trump International Hotel & Tower in Chicago.

Trump branding and licensing
Beyond his traditional ventures in the real estate, hospitality, and entertainment industries, Trump has established the Trump name and brand in other industries and products.

With mixed success, Trump has marketed his name on a large number of products, including Trump Mortgage(2006–2007), Trump Sales and Leasing (residential sales), Trump Restaurants (located in Trump Tower and consisting of Trump Buffet, Trump Catering, Trump Ice Cream Parlor, and Trump Bar), Go Trump (a 2006–2007 online travel website), Donald J. Trump Signature Collection (a line of menswear, men's accessories, and watches), Donald J. Trump: The Fragrance (2004), Trump Magazine (2007–2009), Trump Golf, Trump Chocolate, Trump home (home furnishings), Trump Productions (a television production company), etc. to name some.

Many developers pay Trump to market their properties and to be the public face for their projects. For that reason, Trump does not own many of the buildings that display his name.

According to Forbes, this portion of Trump's empire, actually run by his children, is by far his most valuable, having a $562 million valuation. According to Forbes, there are 33 licensing projects under development including seven "condo hotels" (the seven Trump International Hotel and Tower developments).

Stock market investments
According to a 2015 campaign claim, Trump made a rare foray into the stock market in 2011 after facing poor returns on bank deposits and being disappointed with the depressed American real estate market.
Trump stated that he wasn't enthusiastic to be a stock market investor, but that prime real estate at good prices was hard to find. Trump said he earned a $27 million profit, with 40 of the 45 stocks purchased generating a profit.
Ups and Downs of Business
Expanding his empire to the south, around this time Trump developed a condominium project in West Palm Beach, Florida, and in 1989 he branched out to purchase the Eastern Air Lines Shuttle for $365 million, which he later renamed the Trump Shuttle. In January 1990, Trump flew to Los Angeles to unveil a plan to build a $1 billion commercial and residential project featuring a 125-story office building.

It was in 1990, however, that the real estate market declined, reducing the value of and income from Trump's empire; his own net worth plummeted from an estimated $1.7 billion to $500 million.

The Trump Organization required a massive infusion of loans to keep it from collapsing, a situation which raised questions as to whether the corporation could survive bankruptcy. Some observers saw Trump's decline as symbolic of many of the business, economic and social excesses that had arisen in the 1980s.But Donald Trump climbed back from nearly $900 million in the red to a reported worth of close to $2 billion by 1997.

2.Mohamed Alabbar,Chairman : Emaar Group

Mohamed Alabbar  is the founder and chairman of Emaar Properties, one of the largest real estate development companies in the Middle East and known for developing the Burj Khalifa, the world's tallest building. He is also former director general of the Dubai Department of Economical Development.

Alabbar is a Board Member of Abu Dhabi-based Eagle Hills, and he also acts as a top adviser to Sheikh Mohammed Bin Rahid Al Maktoum, the leader of Dubai.

Early life and education
Mohamed Alabbar was born in Dubai and is the eldest of 12 children. Alabbar's father was a captain of a traditional trading vessel known as a dhow and raised his children in the Rashidiya area of Dubai. In the 1970s, Alabbar received a government scholarship to study finance and business administration from The Albers School of Business and Economics at Seattle University.
Alabbar graduated from Seattle University in 1981 with a degree in business administration. He also received an honorary doctoral degree in humanities from his alma mater in 2007 and serves on its Board of Trustees.
Career
After college, Alabbar's first job was with the Central Bank of the United Arab Emirates as a banking manager. Later, Alabbar relocated to Singapore and began working for the Dubai government as the director of Al Khaleej Investments, a government-owned company in Dubai with significant real estate interests in Singapore.

Political career
In 1992, Alabbar returned to Dubai and began working for the government as the founding director general of the Department of Economic Development (DED). Alabbar's career led him to establish a close relationship with Sheikh Mohammed Bin Rahid Al Maktoum , the Ruler of Dubai, and he later became one of Sheikh Mohammed's chief economic advisers.
Alabbar worked with Sheikh Mohammed bin Rashid Al Maktoum to drive the development and growth of both Dubai's tourism industry and global reputation. In 1996, Alabbar initiated and organized the Dubai Shopping Festival which attracted over two million visitors for an entertainment and shopping event highlighted by street bazaars, fashion shows, food festivals, folklore and more. That same year, Alabbar was selected by Advertisisng Age as one of their International Marketing Superstars of the year.

Business career
Alabbar has served as a member of the Dubai Executive Council and the Dubai Economic Council. As vice chairman of Dubai Aluminum Company (DUBAL), Alabbar has contributed to the growth of the country's non-oil sector. He also served as vice chairman of Dubai World Trade Center and chairman of Dubai Cable Company.
Alabbar spearheads several business entities in the UAE and in overseas markets. Apart from being the founder and chairman of Emaar Properties, he is the founder and chairman of Africa Middle East Resources (AMER), a private company that works to unlock the value of natural resource opportunities in Africa and link them with large consumer markets in Asia.
Alabbar is the chairman of Tradewinds Corporation, a premier leisure and hospitality owner-operator in Malaysia, focused on developing world-class real estate developments in the country and Southeast Asia. He is also a board member of Eagle Hills, a UAE-based real estate development company focused on large-scale projects in high-growth international markets, and also serves on the board of Manara Developments in Bahrain.

He is the founder and major shareholder of RSH, the leading Singapore-based pan-Asian marketer, distributor and retailer of international fashion and lifestyle brands. Alabbar also sits on the board of Noor Investment Group, an affiliate of Dubai Group, the leading diversified financial company of Dubai Holding.
In March 2015, Capital City Partners, a real estate investment fund led by Alabbar, announced plans to build a new capital in Egypt. Also in 2015, Alabbar, who sits on the board of Eagle Hills, announced plans to develop the largest mall in the Balkans in Belgrade.

Alabbar took the company public in 1997 and in 2000, Emaar was listed on the Dubai Financial Market. By 2004, Alabbar was expanding the company to foreign markets with the establishment of Emaar International LLC. The company has ongoing projects in Africa, Asia, North America, and throughout the Middle East.

In 2005, Alabbar facilitated a partnership with Giorgio Armani and established Emaar Hotels & Resorts LLC in an exclusive deal to launch a collection of luxury hotels in the designer brand's name. Following the opening of The Dubai Mall in 2008, Burj Khalifa was inaugurated two years later in 2010. Her continues to expand the company, and in 2014, Emaar listed its shopping malls & retail business, Emaar Malls Group on the Dubai Financial Market with one of the largest IPOs in the region.
In 2014, Gulf Business recognized Alabbar with the Lifetime Achievement Award for his work with Emaar and the development of iconic buildings and communities in the UAE and other countries.

3.Kushal Pal Singh

-  He is Founder of DLF Ltd, one of the Largest Real Estate Development Firms in India.   Valuation of Company 3.4 Bn. USD.
A real estate magnate, known for being India's largest Real Estate developer was born on August 15, 1931, in Bulandshehar, Uttar Pradesh. He grew up to establish and head DLF Limited, as the chairman and CEO of the company.
Personal background
He comes from a Jat family of successful landlords and lawyers. He is a graduate in science from Meerut College, Uttar Pradesh. For pursuing higher education in Aeronautical Engineering, he went to UK, and subsequently got selected in the Indian Army, by British Officers Services Selection Board, UK.
Thereafter, he joined The Indian Military Academy at Dehradun and was, consequently commissioned into a renowned cavalry regiment of The Indian Army, 'The Deccan Horse'.
He left the army, and joined his father-in-law, Chaudhary Raghvender Singh, who is the founder of the DLF group. In 1960, he joined American Universal Electric Company, which was a joint venture between Universal electric Company of Owosso, Michigan and the Singh family.

Along the line, he promoted another company; Willard India limited, in collaboration with ESB inc of Philadelphia for the manufacture of automatic and industrial batteries in India, and consequently, became its Managing director. In 1979, American Universal Company merged with DLF Universal Limited, placing Kushal on the post of the Managing Director of this new company. K.P Singh is married and is a father to three children. His son, Rajiv, and daughter, Pia are supposed to take care of his property business operations after him.
Chaudhary Raghvender Singh, his father-in-law, shares close ties with him. His father-in law, himself has done infrastructural wonders to various areas in South Delhi, such as South Extension and Greater Kailash, to name a few But the family in general, maintains a low public profile. 

Bold: Virtues
The key man, behind DLF, who has successfully converted Gurgaon, as The Millennium City or The Shopping Mall Capital of India, enjoys a deep passion for Golf.
He differs in his ideas of philanthropy, believing that "The concept of philanthropy is really good, but for that people in our country, first need to create wealth themselves".
His contribution in transforming Gurgaon into a world renowned hub within a decade is practically unforgettable.

His Career
As the director of the new merger company, in 1979, he set out on an ambitious plan to develop property in the rural state of Haryana. He had huge ideas of buying land in the small township of Gurgaon, and envisioned the advantages of Gurgaon's close proximity to the metropolis of New Delhi.
An entrepreneur, K P Singh, could see great scope for real estate development in Gurgaon, and his far-fetched futuristic ideas, paid him well, transforming him into a real-estate business tycoon. As time went by, his dreams turned into realities and plans got executed into action. Gurgaon transformed into India's leading real estate destinations and a hub of business activity. Today, it is commonly referred to as, Millennium City. 
Awards and Achievements won by Kushal Pal Singh
He holds many key positions in regulatory bodies, including the post of the president of the Associated Chamber of Commerce and Industry India and also of the PHD chamber of Commerce and industry.
Currently, Singh also presides over the Central Board, Reserve Bank of India, as its director. He is the director of 31 different private companies engaged in various sectors of the economy.
The prestigious 'Delhi Ratna' award was honored to him for his valuable contribution to Delhi.

DLF Universal- Company Profile
Under Singh's leadership, DLF built and developed DLF city, on the 3000 acre land purchased in Gurgaon.DLF, as a group, played a significant role in attracting a number of MNCs to India, leading to employment generation and international level competition.

It was instrumental in bringing huge brand names to the nation, GE and Nestle, to name a few.

DLF Cyber City in Gurgaon is amongst the biggest integrated technology parks in India, spanning across 125 acres. The only night golf club in India, and one of the top golf clubs in Asia, also attributes its presence to DLF. Recently launched, DLF Emporio Mall in New Delhi stands out as the largest luxury mall of the metropolis. Presently, the company is handling many projects in various cities on a land bank of more than 10,000 acres. Title sponsorship, for the popular Indian Premier League series was also once bagged by this company.

4.Ansal Housing
Company Profile
One of the Premier Real Estate Developers in India and Overseas who have worked relentless for decades, to help build a stronger nation.
Since inception in 1983, Ansal Housing has given a new dimension to Indian infrastructure development. The Company has developed world-class townships, residential complexes, commercial complexes, retail space, hotels and movie-halls that have set new standards in quality and architectural excellence, delivering the best to its customers, stakeholders and investors.
On a Firm Foundation
Ansal Housing & Construction Ltd, stand as the premier company of the 'Ansal Housing Group'. Along with our partner companies. Yearly group turnover exceeds, Rs. 350 crores.
To create an infrastructure organization of the magnitude as Ansal, it takes a highly progressive and professional management team. Company is proud to display its pool of talent that includes experts from diverse fields such as engineering, architecture, construction, information technology, management information system, marketing, finance, exports and other management disciplines.
At Ansal Housing, the most cherished thing is its customer\'s trust, which it has earned with our commitment to quality and innovation.

The Founder
Lala Chiranji Lal Ansal was born on 1st December, 1906, in a modest rural home in Punjab. He started his career as a self appointed school teacher and in a way pioneered the coaching school system in the country. He moved on to become a building contractor, then to a builder himself and finally into a real estate developer of immense repute.
His sheer dedication, hard work and mission to add value to human life, led him to become the founder of the famous House of Ansals, considered one amongst the prestigious building giants of India.
A legend during his own life time, Lalaji is a testimony to what an ordinary Indian with extra ordinary dedication, courage and the spirit of service could achieve through his own Endeavour in his lifetime. He believed in building better life and not just better buildings.
He has left behind a legacy of strong values and a vision, which is today the driving force of Ansal Housing and Construction Limited.

Deepak Ansal: Current Chairman

Company’s basic thrust has been to build townships that would provide quality life to each strata of the society - at locations that are refreshingly away from the din and bustle of the city life, yet within commutable distances.

Ansal Housing has already developed 68 million sq. ft. of area and more than 66 million sq. ft. is under various phases of development. Today, the company is present across 22 cities in India and has created a land bank in excess of 87 million sq. ft.
These lands will be developed into integrated townships with clubhouse and other international facilities. In all, the company has done projects worth approximately Rs. 6000 crores as on 2010.

Board Of Directors
Kushagr Ansal, Whole Time Director

Mr. Kushagr Ansal, an MBA with specialization in Finance from Bentley College, USA, joined the sales and marketing department at Ansal Housing in 2001. He heads the marketing and business development division, in addition to looking after the overseas projects. He has attained state-of-the-art expertise in System Management and is a great source of strength and inspiration to his team members as they successfully choose newer targets.



Karun Ansal, President (Projects)

Mr. Karun Ansal has done his Bachelor of Science, Marketing in May, 2004 from Bentley College, USA and Masters of Business Administration (Finance) from Bentley College, Waltham, USA in 2007.
He has attained state- of- the art expertise in System Management in addition to knowledge of subjects like basic financial markets, equity valuation, mergers & acquisitions, strategic management, sales management, e-commerce etc. During his training and service with Deloitte & Touché LLP and Citizen Bank, a subsidiary of Royal Bank of Scotland, Mr. Ansal got experience in post merger issues, budget analysis, developing and implementation of a financial audit plan, accounting, auditing, Internal control assessment and policy & procedure review.
Ansal Housing & Construction, stand as the premier company of the 'Ansal Housing Group'. Along with partner companies, the company’s yearly group turnover exceeds Rs 350 crore.
To create an infrastructure organization of the magnitude as the company
It takes a highly progressive and professional management team. The company is proud to display the pool of talent that includes experts from diverse fields such as engineering, architecture, construction, information technology, management information system, marketing, finance, exports and other management disciplines.
At Ansal Housing, the most cherished thing is its customer's trust, which the company has earned with its commitment to quality and innovation.
Residential Projects 
Ansal Town Agra , Ansal Town Muzaffarnagar , Ansal Town Indore , Ansal Town Karnal , Ansal Town Meerut , Ansals Courtyard Meerut , Ansals Woodbury Apartments Zirakpur , Ansal Heights Mumbai , Ansals Courtyard Agra , Ansals Tanushree Ghaziabad , Ansal Town Rewari , Ansals Grace Jammu , Ansal Town Alwar , Ansals Palm Court Jhansi , Ansals Elegance Ghaziabad , Perth Paradise Sri Lanka , Ansals Whispering Meadows Mumbai , Ansals Orchid Greens Lucknow , Ansals Suvarna Vilas Shahpur , Ansal Town Yamunanagar.
Commercial Projects 
Ansals Shivam Corporate Suites Ghaziabad,Ansal Plaza Vaishali Ghaziabad, Ansal Plaza Corporate Suites Vaishali Ghaziabad , Ansals Fortune Arcade Noida,  Ansals Corporate Floors Vaishali,Ansals Majestic Tower New Delhi, Ansals Classique Tower New Delhi , Ansals Imperial Tower New Delhi , Ansals Laxmi Deep New Delhi , Ansals Vikas Deep New Delhi , Ansals Pragati Deep New Delhi.
Hospitality Projects
Chancellor Club Lucknow , Chancellor Club Vaishali , Chancellor Club Ghaziabad, Super Stars Noida , The Great Kabab Factory Noida , Marriott Welcome Hotel New Delhi.
Company Financials
Net revenue from operations for the standalone entity increased to Rs. 619.01 Crores from Rs. 435.65 Crores in the previous year registering a growth of 42%. The operating profit (EBITDA) increased by 12.42%, from Rs. 101.25 Crores to Rs.113.83 Crores. The profit after tax for the current year is Rs. 39.02 Crores as against Rs. 38.01 Crores for the year 2013-14.
5.Sheldon Adelson

Chairman & CEO of Las Vegas Sands. He is known as a Casinos & Hotels Magnate. He had a Net Worth of over USD 27.4 Bn. in 2015
Sheldon Gary Adelson (born August 4, 1933) is an American business magnate, investor and philanthropist. He is the chairman and CEO of the Las Vegas Sands Corporation, which owns Marina Bay Sands in Singapore and is the parent company of Venetian Macao Limited which operates The Venetian Resort Hotel Casino and Sands Expo & Convention Center.
He also owns the Israeli daily newspaper Israel HaYom. Adelson, a lifelong donor and philanthropist to a variety of causes, founded with his wife's initiative the Adelson Foundation.

As of June 2015, Adelson was listed by Forbes as having a fortune of $28 billion, and as the 18th richest person in the world. He is a major contributor to Republican Party candidates, which has resulted in his gaining significant influence within the party.

Early life and education
Adelson was born into a poor family and grew up in the Dorchester neighborhood of Boston Massachusetts, the son of Sarah (née Tonkin) and Arthur Adelson. His family was of Ukrainian Jewish ancestry. His father drove a taxi, and his mother ran a knitting shop.
His Famous Quote
-    "An entrepreneur is born with the mentality to take risks, though there are several important characteristics: courage, faith in yourself, and above all, even when you fail, to learn from failure and get up and try again."
-  “Entrepreneurship is essentially identifying the path that everyone takes; and choosing a different, better way.”

He started his business career at the age of 12, when he borrowed two hundred dollars from his uncle and purchased a license to sell newspapers in Boston. At the age of 16, he had started a candy-vending-machine business. He attended trade school to become a court reporter and subsequently joined the army. Adelson attended City College of New York, but decided to drop out.
He established a business selling toiletry kits after being discharged from the army then started another business named De-Ice-It, which sold a chemical spray to help clear frozen windshields. In the 1960s, he started a charter tours business. He had soon become a millionaire, although by his 30s he had built and lost a fortune twice. Over the course of his business career, Adelson has created over 50 of his own businesses.

Business career
COMDEX
In the late 1970s, Adelson and his partners developed the computer trade show COMDEX, for the computer industry; the first show was in 1979. It was the premier computer trade show through much of the 1980s and 1990s.
In 1995, Adelson and his partners sold the Interface Group Show Division, including the COMDEX shows, to Soft Bank Corporation of Japan for $862 million; Adelson's share was over $500 million.
Sands Casino,Las Vegas, Nevada
In 1988, Adelson and his partners purchased the Sands Hotel & Casino in Las Vegas. The following year, Adelson and his partners constructed the Sands Expo & Convention Center, then the only privately owned and operated convention center in the U.S.

In 1991, while honeymooning in Venice with his second wife, Miriam, Adelson found the inspiration for a Mega Resort Hotel. He razed the Sands and spent $1.5 billion to construct The Venetian, a Venice-themed resort hotel and casino.

The Venetian opened May 3, 1999. In 2003, The Venetian added the 1,013-suite Venezia tower – giving the hotel 4,049 suites; 18 restaurants and a shopping mall with canals, gondolas and singing gondoliers.

The Cotai Jet, providing rapid transit between Macao and Hong Kong. In August 2007, Adelson opened the $2.4-billion Venetian Macao Resort Hotel on Cotai and announced that he planned to create a massive, concentrated resort area he called the Cotai Strip, after its Las Vegas counterpart.

Adelson said that he planned to open more hotels under brands such as Four Seasons, Sheraton & St. Regis.

His Las Vegas Sands planned to invest $12 billion and build 20,000 hotel rooms on the Cotai Strip by 2010.

Bethlehem, Pennsylvania
In the late 2000s, Adelson and the company decided to build a casino resort in Bethlehem, Pennsylvania. It is one of five stand-alone casinos that were awarded a slots license by the Pennsylvania Gaming Control Board in 2006.
The casino opened May 22, 2009. Table games began operation on July 18, 2010. The hotel opened May 27, 2011. Adelson said "If we have the opportunity to build an integrated resort, we're going to do it. We think it will attract the customers and the tax revenue to the state of Pennsylvania and the Lehigh Valley and the cities that are in it."
 
The Venetian Macau, the Sixth Largest Building in World
In 2010, during the late-2000s Global Recession, Adelson told The Wall Street Journal "If it were today, we probably wouldn't have started it."
Macau, China
Adelson spearheaded a major project to bring the Sands name to Macau, the Chinese gambling city that had been a Portuguese colony until December 1999. The one-million-square-foot Sands Macau became the People’s Republic of China’s first Las Vegas-style casino when it opened in May 2004.
He recovered his initial $265-million investment in one year and, because he owns 69% of the stock, he increased his wealth when he took the stock public in December 2004. Since the opening of the Sands Macao, Adelson's personal wealth has multiplied more than fourteen times.
Adelson's company is reportedly under federal investigation over alleged violations of the Foreign Corrupt Practices Act relating to payments made to a Macao lawyer.

Marina Bay, Singapore
Marina Bay Sands, Singapore, second most expensive building in world
In May 2006, Adelson's Las Vegas Sands was awarded a hotly contested license to construct a casino resort in Singapore’s Marina Bay. The new casino, Marina Bay Sands, opened in 2010 at a rumored cost of $5.5 billion. It includes a shopping mall, convention center, and 2,500 luxury hotel rooms.

Israeli press
In 2007, Adelson made an unsuccessful bid to purchase the Israel newspaper Maariv. When this failed, he proceeded with parallel plans to publish a free daily newspaper to compete with Israeli, a newspaper he had co-founded in 2006 but had left. 

The first edition of the new newspaper, Israel HaYom, was published on July 30, 2007. On March 31, 2014, Adelson received the go-ahead from a Jerusalem court to purchase Maariv and the conservative newspaper Makor Rishon.

According to a Target Group Index (TGI) survey published in July 2011, Israel HaYom, which unlike all other Israeli newspapers is distributed for free, became the number-one daily newspaper (on weekdays) four years after its inception. 

This survey found that Israel HaYom had a 39.3% weekday readership exposure, Yedioth Ahronoth 37%, Maariv 12.1%, and Haaretz 5.8%. The Yedioth Ahronoth weekend edition was still leading with a 44.3% readership exposure, compared to 31% for the Israel HaYom weekend edition, 14.9% for Maariv, and 6.8% for Haaretz. This trend was already observed by a TGI survey in July 2010.

In 2011, the Israeli press said that Adelson was unhappy with coverage of him on Israeli Channel 10, which alleged that Adelson had acquired a casino license in Las Vegas inappropriately through political connections. The channel apologized after Adelson threatened a lawsuit. This led to the resignations of the news chief, Reudor Benziman; the news editor, Ruti Yuval; and the news anchor, Guy Zohar, who objected to the apology. 

Thursday, November 17, 2016

Different Types of Customers


If we try to classify customers in various types, we can have say that there are 5 Types of Customers. We are constantly trying to find new customers for our business. 

We try to make sure that all our marketing activities like advertisements, displays, and even pricing are designed to attract new business. 

This focus on finding new customers is certainly necessary, but, at the same time, it can cost us fortune. So as a first step, our focus should really be on 20 percent of our clients who currently are most loyal to our business.

This idea of focusing on the best customers currently should be an on-going process. To better understand the rationale behind this, we need to categorize customers into five main types:

Loyal Customers: They are not more than 20 percent of our customers, but give us more than 50 percent of our sales.

Discount Customers: They shop with us quite frequently, but their decisions are based on the discounts or schemes we offer.

Impulse Customers: They do not have any particular product in their mind. They do look out for products. They purchase what appeals to their mind at some moment.

Need-Based Customers: They have a well defined need and buy a product which completely fits in to their need.

Wandering Customers: They have no specific need or desire in mind when they go out to market. Rather, they want a sense of experience and/or community.
If we are serious about growing our business, we need to focus our effort on the loyal customers and merchandise our store/outlet to attract the impulse shoppers. The other three types of customers also matter to our business, but by putting too much emphasis on them, we may make our marketing campaigns or pricing strategies mis-directional.

Let me further elaborate the five types of customers and what we should be doing with them.

Loyal Customers

Naturally, we need to be communicating with these customers on a regular basis by telephone calls, messages, email etc. These people are the ones who can and should influence our buying and merchandising decisions. Nothing will make a Loyal Customer feel better than taking their input and showing them how much you value it. In my mind, you can never do enough for them. Many times, the more you do for them, the more they will recommend you to others.



Discount Customers

This category helps ensure your leftover inventory gets sold and, as a result, are a key contributor to cash flow. This same group, however, can often effect your costing as you will be trying to attract them by offering heavy discounts, thus bringing your pricing down.




Impulse Customers



Clearly, this is the segment that we all like to serve. There is nothing more exciting than promoting a product to an Impulse shopper and seeing them respond favorably to our recommendations.
We want to target our displays towards this group because they will provide us with a significant amount of customer insight and knowledge.

Need-Based Customers

People in this category are driven by a specific need. When they enter store/outlet, they will try to see if they can have their need filled quickly. If not, they will leave. They buy for a variety of reasons such as a specific occasion, a specific need, or a price which meets their criteria for product. It can be difficult to satisfy these people. But they can also become Loyal Customers if they and their needs are well taken care of. Salespeople may not feel very good to serve, but, in the end, they can often become your greatest source of long-term growth.
It is important to note that Need-Based Customers can very easily get diverted to online sales or a different retailer. To overcome this threat, positive personal interaction is required, usually from one of your top sales professional. If they are attended to their satisfaction and better than another retailer, there is a very strong chance of these becoming your Loyal Customers. For this reason, Need-Based Customers offer the greatest long-term potential, surpassing even the Impulse segment.
Wandering Customers

For many reasons, this is the largest segment in terms of traffic, while, at the same time, they make up the smallest percentage of sales. There is nothing much you can do about this group because the number of Wanderers you have is driven more by your store location than anything else.
Keep in mind, however, that although they may not represent a large percentage of your immediate sales, they are a real voice for you in society. Many Wanderers shop merely for the sake interacting with others and pass time. Since they are fond of for interacting with others, they are also very likely to communicate to others the experience they had with you. Therefore, although Wandering Customers cannot be ignored, the time spent with them needs to be minimized.

Selling is an art, backed up by science. The science is the information we have from various research data. The art is in how we work & behave on the floor, our merchandising, our people, and, ultimately, our customers. Competition pressure is increasing and it is only going to become more difficult to sell in days to come. To be successful, we will require patience, understanding our customers and the behavior patterns that drive their decision-making process.

Using this understanding to help turn Discount, Impulse, Need-Based, and even Wandering Customers into Loyal ones will help us grow our business. At the same time, ensuring that our Loyal Customers have a positive experience each time they enter our store will only serve to increase our bottom-line profits.

Some More Ideas for Real Estate Marketing


The Real Estate industry had many ups and downs over the past decade .With every passing day competition is becoming more & more fierce, so you’ll need highly effective online and offline marketing skills to keep yourself afloat. 

While Real Estate salesmen are still the key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study showed that more than 62% of buyers use internet to begin their house hunting, driving home the vital need for Real Estate Developers & Sellers to have an active online presence. If you're not active online, then you may miss out.

Keep An Eye On The Competition

What are other realtors in your area doing? How do their websites look like? How active are they on social media? Keep a track of their activities, analyze them & then accordingly plan your things. Avoid their mistakes and replicate their success!
Create a Killer Business Card

Your business card is a reflection of you and your Business. It should be so well designed, using highest level of creativity, to match what it represents. Than it should be freely distributed to take your as well your business’s name in minds of people.



Make Use of Local Images

You’re not just selling a house, you’re selling a whole town or area. Showcase the best that area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.





Animated Video
Consider creating a quality animated video for your Real Estate Project. Short, cute, high-quality animated videos can help establish your brand as well as give a touch of personality. You may even consider featuring local landmarks or sites in your video to make it effective and targeted.
Make Your Site Mobile-Friendly

Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.


Create a Newsletter

Email marketing is one of the best strategies for building client relationships. Create a newsletter of your company which should contain information which your prospective or existing clients will really be interested in. It should be regularly mailed to your customers on say every month or quarter.







Build Your Google My Business Page
Google My Business is the latest in Google location-based pages. It’s basically the same idea as Google Places for Businesses and Google+ Pages. Setting up a Google “My Business Account” makes it easy for users to find you in Google Search, Google Maps, and Google+.

Consider Going Niche
If you’ve got some Real Estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Select some categories like dog owners, families with kids, elderly couples to name some and become specialists in that. Becoming specialist for some specific needs can make you create a separate identity in an otherwise highly competitive market.
Use Emotional Storytelling
Create an emotional storyline with gripping text and visual elements. Humans respond to stories. Tell a good one and clients will flock to you.
Saddle Up For Social Ads
Don’t be afraid to dish out dough for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, paid ads are often the most effective way to reach out to clients. Facebook has tons of targeting features that ensure you’re paying to get noticed by your key target audiences.  

Become a Columnist in Local Magazines
When it comes to Real Estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get people know about you and your brand. Write column or features for local publications.
Don’t write sales focused articles. Instead, try to showcase your knowledge. Write say about how rising prices of houses shows that the industry is doing well, or reasons why your area is becoming more popular & so on.
Host Free Seminars for Home Buyers

Share your knowledge with people by hosting mini-seminars. People want you to share some of your knowledge for free before investing time and money in you.
A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and established a relationship with you. That relationship will be the most precious asset for your business.
Make Your Site is Easy to Navigate
All the great property pages in the world won’t mean much if your site is a nightmare to navigate. Your visitors need to have a good experience on your website, so take the time to brush up user experience. 
Include Local-Oriented Keywords in your online content & website. Make sure you do or get it done so that you are visible to buyers in their online search for a property in your area. 
Keep In Touch

Stay in touch with past buyers and transform your Business Relation in a personal one. Send anniversary cards, birthday cards etc. to stay fresh in their minds. When they have a friend who is ready to buy, they’ll surely recommend you. 





Analyze Calls 

Analyze calls to see if those came from your PPC advertisement. You will be able to track which ads and keywords are driving calls.

Monday, November 14, 2016

Technology: A new way to promote Real Estate



Technology is adding a new dimension to the way Real Estate can be promoted. It is bringing property, you intend to buy, virtually to place of your convenience so that you can see it, feel it without actually going to place where property is. If it is a property which is yet to be constructed, technology can make you visualize, how it will look in future when fully built.  I try to throw some light on some of these that will be important in coming years.

Some companies have already started using these. In the times to come these will become a must for everybody in Real Estate industry.

Helicopter Drones

Helicopter Drones have really taken off in the last few years. You can control them by GPS co-ordinates including longitude, latitude not to mention height from the ground. This opens the potential for repeat visits to the same area, without physically going there. Imagine monitoring progress of construction sitting in office, or being able to show 360 degree panoramic views from an Apartment which is yet to be built to people. The usage potential is endless.
It will be wonderful to film the location which is often difficult otherwise due to heavy and many times congested development around. This way you will be able to give the potential buyer an idea of how well located the property is. This will also be the case for international developments.

Google+ Marketing in Real Estate

I had long felt Google+ will be a useful marketing tool. Though less of technology and more a social platform, Google+ is growing at a tremendous rate.
The graphic below only goes to support the fact that it is now the world’s 2nd largest social network – ahead of both Twitter and LinkedIn. It is also said to be overtaking Facebook in terms of the number of likes and shares.

However, it isn’t just the footfall that is attractive here. There is also the relationship between Google+ and…….Google.

Then you come to Hangouts. Google+ has become well known for its ability to segment people’s followers – something almost unique to the platform – but also the ability to have video conferences – both private and public (streamed live through your own website, YouTube or even Facebook).

Hangouts can be on mobile and there are examples of Realtors in the USA using Hangouts to show properties & even presentations to clients. Buyer could be in a different city or even a different country but on Hangout can see what the Realtor is showing them. Even Registration of buyers could be done using Hangouts. Hangouts could give you a better idea for any applicant and let you know them.

Ronnie Bincer The Hangout Helper – puts it brilliantly with relation to Hangouts:

“Google Hangouts and Hangouts on Air (HOA) are a wonderful gift for all of us to use freely. They are a tool that encourages global meetings at the touch of a button and also give any person or business instant access to a Public or Private Broadcasting Network.
The ability to develop real relationships at light speed and clarify your communication efforts is unmatched. Learn to use this magical communication tool so that the technology disappears and soon you’ll wonder how you survived without it. Phone calls and Webinars where you are not seeing the person you are listening to will quickly seem like ‘olde’ technology.”


Google Glass and other wearable Devices

There is so much buzz out there at the moment about Google Glass. It is incredible. For those of you who are not aware about Google Glass there is a good introduction here but they are basically wearable “glasses” that allow you to take them along.
As Lucas Lechuga, the Realtor who uses Google Glass in his Real Estate offering says:
“I primarily use Glass to shoot video.  The best thing about Glass is that it is a hands-free device.  This is perfect for showing property because it allows one to open doors and drawers, point out details and features, and provides a first-person perspective that cannot be achieved with other modes for shooting video.  It also allows one to shoot video while driving, which is a great way to provide non-local buyers with a tour of various neighborhoods and points of interest.”

However, Google Glass isn’t the only wearable eye-wear on the market.  There are other devices, but definitely Google Glass is best as on date.

Augmented Reality and Real Estate
  

AR is already being used by some of the Real Estate Agents & developers. It is already being used to enhance sales and communicate a story to prospective buyers. AR can be used in almost all stages of a property’s construction and that is why it is so helpful for industry.

Dan Cui, their Vice President of Business Development says:
“Many possibilities exist for implementing Augmented Reality. Like immediate access to property data while dealing with potential clients is just one area to be exploited in a way that improves the Real Estate agent’s image in front of the customer.  A customer who believes you’re acting efficiently and in their best interest is a satisfied customer.  In the end, you’ll win their business over and over again”
Simply put Augmented Reality is all about Interactive Print. Add value to your printed material e.g. brochures and leaflets. Put in videos of the properties. There are some developers in USA & Europe who put their development updates in the augmented space e.g. have one page to videos that will change every 2 months with a new video of the development as it progresses.

Put slideshows of images onto printed material so that when you hold over a tablet or phone they can see additional imagery. Put interactive elements into the print e.g. surveys or twitter streams. Basically you are adding value to your literature.
One step ahead is Geo-location AR. As all tablets and phones have GPS sensors inside they can pinpoint your location. Some developers are using this to great effect by adding information about landmarks nearby to let the user have a greater level of knowledge.

Virtual Reality and Real Estate


Virtual Reality, perhaps the most innovative of all ideas discussed here. Imagine putting potential buyers actually “in” the apartment they may be buying. Allowing them to have a complete look and walk around. Imagine, allowing them to open wardrobes, open windows, turn the shower on and off – all the things you would do in reality. This is all possible. Technology exists now.