Offline Marketing Strategies to Support Online Campaign

Online marketing has taken precedence over offline marketing for companies in the last few years. Reason, It can be easily measured and is often less expensive.

But that doesn’t mean offline marketing techniques are no more effective  . In fact, truly effective marketing & branding strategy makes use of both online and offline techniques to create a well-rounded, multi-faceted approach.

When done together as a complete marketing strategy, offline and online marketing techniques compliment, support and amplify each other. So, let’s take a look at some of the most effective offline marketing strategies and how to integrate them in your marketing campaign.

Networking

Face-to-face interactions are still a valuable form of networking and can help drive traffic to your website when your new connections get inspired to learn more about you and your firm.

Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers. So don’t discount the importance of a good handshake.

Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. Over time, this networking can be augmented with attendance at national.

Speaking Engagements

In-person speaking is a very effective marketing tool. First and foremost, a speaking puts you in front of targeted and interested audience that pays attention to what you say.

Speaking to your target audience is a very powerful way to build credibility and establish leadership in your industry as well company . According to a survey on Industry Leaders, speaking is the second most popular way to obtain leads & establish credibility.

However, finding an appropriate speaking opportunities may be a challenge if you’re a beginner. Try starting with local associations. This experiences will pay off in long run.

Print Publications

Print publications still have a valuable place in offline marketing. Publish your articles or comments in industry magazines and journals. This will help increase your brand visibility and showcase your expertise. Develop the habit of writing blogs.

However, you need to be selective. Make sure the publications you choose are relevant to your target audience and a reputed source of information.

Cold Calls

Similarly, cold calls have the personal touch that often resonates with interested buyers. Phone calls are more personal than emails and get an instant response – which can be both good and bad.Just make sure you have a concrete reason for reaching out and be mindful of your call recipient’s time.

Advertisement in Print Media

Along the same lines as publishing an article in a print publication, running print advertisements is another method for out to potential customers.

However, it is significantly more difficult to track the return on investment for print advertising than for online ads and they can often be more expensive to run, so use this carefully and with proper planning.

Print advertisements are best positioned in highly targeted publications where you can be assured of that your target audience will see your advertisement. Include your website address in the print advertisements. This will help you track these campaigns better.

Associations and Trade Shows

Consider attending trade shows where you can network with other industry leaders and prospective buyers. Trade shows can provide a great opportunity to put the most effective offline marketing strategies in practice. In addition to in-person networking, you can also pass out print materials and perhaps even get the opportunity to be a featured speaker.

Luckily, there’s no need to choose between offline and online marketing strategies. Offline marketing strategies don’t need to replace online marketing strategies or vice versa.

Instead, offline techniques can be used to supplement online marketing efforts to make your firm’s marketing strategy more robust. The combination of both approaches can bring your marketing full circle by increasing your firm’s visibility and bringing more attention to your online brand.

Bulk Text & WhatsApp Messages Campaign

Sending text or WhatsApp messages to your target audience is another economical, yet very effective way of reaching out to your customers. With the increasing popularity of WhatsApp, it is a very effective media for Marketing & Branding as you can send well written & designed messages.  There are agencies in market which undertake job on your behalf and send SMSs to the segment/city you want to send to.

Hoardings

Hoardings of your Brand / Company/ Project name is another effective way of creating visibility. When putting up a Hoarding care should be taken that the location is prominent and that area is frequented by your target customers. A hoarding on a Highway is the best option.