Some Innovative Ideas for Real Estate Marketing

The Real Estate industry had many ups and downs over the past decade .With every passing day competition is becoming more & more fierce, so you’ll need highly effective online and offline marketing skills to keep yourself afloat. 

While Real Estate salesmen are still the key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study showed that 92% of buyers use internet to begin their house hunting, driving home the vital need for Real Estate Developers & Sellers to have an active online presence. If you're not active online, then you may miss out.

Keep An Eye On The Competition

What are other realtors in your area doing? What do their websites look like? How active are they on social media? Keep a track of their activities , analyze them – then plan your things. Avoid their mistakes and replicate their success!

Create a Killer Business Card

Your business card is a reflection of you and your Business. It should be so well designed, using highest level of creativity, to match what it represents. Than it should be freely distributed to take your as well your business’s name in minds of people.

Make Use of Local Images

You’re not just selling a house, you’re selling a whole town or area. Showcase the best that area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.

 

Animated Video

Consider creating a quality animated video for your Real Estate Project. Short, cute, high-quality animated videos can help establish your brand as well as give a touch of personality. You may even consider featuring local landmarks or sites in your video to make it effective and targeted.

Make Your Site Mobile-Friendly

Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.

Create a Newsletter

Email marketing is one of the best strategies for building client relationships. Create a newsletter of your company which should contain information, which your prospective or existing clients will really be interested in. It should be regularly mailed to your customers on say every month or quarter.

Build Your Google My Business Page

Google My Business is the latest in Google location-based pages. It’s basically the same idea as Google Places for Businesses and Google+ Pages. Setting up a Google “My Business Account” makes it easy for users to find you in Google Search, Google Maps, and Google+.

 

Consider Going Niche

If you’ve got some Real Estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Select some categories like dog owners, families with kids, divorced individuals and become specialists in that. Becoming specialist for some specific needs can make you create a name  in an otherwise highly competitive market.

Use Emotional Storytelling

Create an  emotional story-line with gripping text and visual elements. Humans respond to stories – tell a good one and clients will flock to you.Take this great example of emotional storytelling from Zillow as an example.

Saddle Up For Social Ads

Don’t be afraid to dish out dough for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, paid ads are often the most effective way to reach out to clients. Facebook has tons of  targeting features that ensure you’re paying to get noticed by your key target audiences.  

 

Become a Columnist in Local Magazines

When it comes to Real Estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get people know about you and your brand. Write column or features for local publications.

Don’t write sales focused articles. Instead, try to showcase your knowledge. Like write about how rising prices of houses in the market shows that the town is doing well, or reasons why your area is becoming more popular  & so on.

Host Free Seminars For Home Buyers

Share your knowledge with people by hosting mini-seminars. People want you to share some of your knowledge for free before investing time and money in you.

A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and established a relationship with you. That relationship will be the most precious asset for your business.

Make Your Site Easy to Navigate

All the great property pages in the world won’t mean much if your site is a nightmare to navigate. Your visitors need to have a good experience on your website, so take the time to brush up user experience. 

Include Local-Oriented Keywords in your Online content & website

Make sure you do or get it done so that you are visible to buyers while doing online search for a property in your area. 

Keep In Touch

Stay in touch with past buyers and transform your Business Relation in a personal one. Send anniversary cards, birthday cards etc. to stay fresh in their minds. When they have a friend who is ready to buy, they’ll surely recommend you. 

Analyze Calls 

Analyze calls to see if those came from your PPC advertisement. You will be able to track which ads and keywords are driving calls.